How to get my website on Google's first page?
If I was able to get all 1, 2 and 3 top search results on Google, you can too.www.arborfinancialgroup.net is one of my clients. I was able to take over top 3 search engine results with the SEO methods mentioned in this article.
I wrote this "YES YOU CAN" article in response to the article mentioned here https://codeable.io/how-do-i-get-on-the-first-page-of-google/ to prove to you that yes you can rank on Google's first page. I will actually show you how so you can too.
how to get your website on google? or how do i get my website on the first page of google or how to get my website on google first page? however the question is asked, it is often asked by business owners and marketers who are trying to rank their websites on the 1st page of Google. Getting on Googles' first page isn't easy, however it is possible. Here I will provide you with 10 steps that will show you how to get to the top 10 of google search results. If you follow my instruction precisely, you'll make it to page 1 which is also known as the top 10 search results.
These 10 steps are purely search engine optimization (SEO) efforts. They will show you how to get your site on page 1 of google for free, without paid advertisement, keyword bidding and so on. I do not have a hidden agenda, I do not claim any guarantees for Google's search engine ranking, I do not work for Google and I am certainly not in any way or form responsible for anyone's acts. Simply put, these steps have worked and are still working for me as of 05/05/2016 and all I am trying to do here is help the community and those who are struggling with their SEO methods.
Step 1. Figure out which keyword you want to rank for
You can use the giant Google.com. Are you serious? Yes, when you do a google.com search for your keyword, google provides you with related search keywords to choose from. That is a great start. So, let's get started! Shall we?
- Visit google.com and search for your keyword.
- Write down that keyword and the suggested keywords on a Notepad or your favorite text editor. Microsoft Word works. I use Sublime Text 3.
- If you want more suggestions, visit keyword.io and keywordtool.io.
Step 2. Figure out keyword's search volume and ranking difficulty.
Search volume and ranking difficulty are known as Key Performance Indicators (KPI). The higher the search volume the more traffic your web page will likely to receive. The lower the ranking difficulty, the lower the competition, the higher the chance to rank on top 10 results of Google's search results.
Since we are trying to get on first page of google, let's use Google Adwords to see traffic we anticipate to get and how difficult to rank for chosen keyword.
- Visit Google Adwords Keyword Planner: https://adwords.google.com/ko/KeywordPlanner/Home
- Enter all keywords in the keyword planner and hit "Get Ideas"
- Chose the most searched for keywords with Low-to-Medium competition.
In my case, I choose to rank for "how to get my website on google first page".
Step 3. Find top 20 competitors
Once you have chosen which keyword you want to rank for, go back to google.com and search for that keyword. Then write down the URLs for all of the top 1 and 2 pages of Google.
- Visit Google.com
- Search for your chosen keyword
- Visit the top 20 websites on Google.com, copy and paste those 20 website addresses into your favorite text editor.
Now you should have your top 20 competitors and their website URLs or webpages rank for that same keyword as yours.
Step 4. Spy on Competitors
Now that you know your competitors, you want to know what every competitor is doing to rank on top pages of Google. That usually means you have to read all 20 web pages of your competitors, understand and analyze what they wrote about. When you do so, you will notice some similarities in their content, concepts, advice or whatever it is that might be helping them rank on first and second page of google. It is usually because most of them had covered the subject, product and/or service well.
To help you with this process, do the following:
- Visit Spyfu.com, SEO Research, SEO Overview. SpyFu is a paid service, but you will still get a great amount of insight from a free version.
- Enter your top competitor's URL in the search box and hit enter. That is whoever is ranking on first search result of page one of google.
- Look at all competitors and their profitable keywords. My favorite is "Shared Keywords = Kombat" and "Most Valuable SEO Keywords" under "SEO Keywords". Sort most valuable keyword by "Searches/Mo" and then "Ranking Difficulty".
Now you should have a very clear idea of what keywords are driving your competitors ranking up to page 1 and 2 of Google's search engine.
Step 5. Match and compare your keyword research with your competitors
Most SEO fail when trying to compete for the same exact keywords competitors are ranking for. When your competitor has been ranking on page 1 of Google or any search engine for quite some time for a certain keyword, it becomes very hard to take over their place. Do not take your competitors' same exact keyword and try to rank for that. Take my advice and DO NOT DO IT. The trick is to take a very similar keyword and try to rank for.
For example, codeable.io is ranking for "How do I get on the first page of Google?" Instead of me having to optimize for that exact keyword "How do I get on the first page of Google?" I went ahead and optimized for "how to get my website on google first page?"
Do you think there is a difference in these 2 questions?
- How do I get on the first page of Google?
How to get my website on Google's first page?
To humans, the answer is no. That is because conceptually they both have the same meaning.
To Search Engines, the answer is yes. And here's why:
- In short, search engines break the 2 questions into separate words.
- Let's just say lots of algorithms are run to evaluate each word separately
- Then lots of other algorithms are run to evaluate each sentence.
To prove my point, when you try searching each question, why does Google return different search results?
Now that we've chosen a very similar keyword to what is ranking on page one of Google, how do we get to take over first position?
Step 6. Write a better content than your top 20 competitors combined
The key to ranking on top 1, 2 and 3 search results is writing valuable content. I am not here to teach you how to write content. One thing you must do well is this "Know what your customers need". This is really easy! If your competition is providing something of a value, it is likely that the market demands such need. Since you have already read the top 20 websites ranking for your chosen keyword, you now have a very good understand of what the demand is. More importantly you are in a very good position to write and provide the most valuable content about such demand. So, here's what you do next:
- Cover the subject, product or service well
- Keep spying on your competitors by adding and improving more content to the subject/product (later)
- Don't just copy your competitors' content. Be original, do better and write more valuable content.
Now that you have written your content, prepare yourself to get technical.
Step 7. Search Engine Optimization
This is the technical part. If you don't currently have a blog, hire someone to make you a WordPress blog. This way you can login and add your content, then install a search engine optimization plugin to optimize your content.
If you have a complex, custom built website that is not a WordPress website, I recommend you hire a professional search engine optimization consultant to handle this task for you.
If you have a SEO software, great! Use it to optimize your content and your webpage. If not, use Screaming Frog SEO which is free to optimize your page.
Need SEO Help? There are tons of valuable resources online. Google's SEO guide would be a good start: http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
This SEO step will require you to do at least the following:
- URL, Keyword, Page title, description and meta tags optimization
- Web page, headers and content (images, text, videos, etc.) optimization
- Sever speed and page performance (load, responsive, etc.) optimization
- Link Building
- Social Optimization
- Social Optimization
- Reviews, testimonials, feedbacks, etc.
Whatever you do, avoid SPAM and Blackhat SEO. Do not do anything that could harm your business. Especially paying $5 on fiverr.com to get your web page on page 1 of google. That is a perfect example of SPAM. Doing so will get your website blacklisted. It is not worth it. Just do not do it.
I hope not, but if you get stuck at this SEO step, Please contact me by visiting this secure link https://jamestyler.marketing/onboarding/contact and in the comment section, please ask for the 344-Pages-SEO-Manual and I will be more than happy to email you the full SEO Guide at no cost.
Step 8. Present a consistent professional brand image and a better mobile friendly user experience (UX)
This is the easiest and one of the most critical steps that is often overlooked by many companies. The critical misconception here is "Consistent". Whatever your brand image is throughout your online presence, make sure it is consistent across all channels – that is any alignment, logos, colors, fonts, etc. must match on your website, blog, flyers, white papers, infographics, slide decks, videos, social media, etc.
Mobile friendly user experience is by far one of the most important factors that play an integral role in search engine ranking. I had to include this within the brand image step because UX is really part of your brand identity and can't be separated. All channels whether it is your website, blog, white paper or social media, they all need to speak one message. That message must be aligned and consistent with your brand mission and vision.
Consistency in your brand identity, message and simplicity of user experience indicates trust and credibility, thus Google views your brand as worthy for better rankings than other brands that are inconsistent.
Step 9. Help others by offering free valuable resources
Now that you have your content on an optimized web page, create a one or two page article or a summary in a form of a white paper, infographic or a recorded video. Whatever format is convenient for you. The key is to create a valuable resource that provides solutions to your audience, your customers and influencers in your marketplace. Such resource can be used to bring inbound traffic to your page.
Here are some of the benefits for creating a helpful resource:
- Your influencers will link to your page
- You will then get free inbound traffic
- Your visitors get to download free valuable resource
- You can actually get leads if you want email addresses in exchange for the resource. I don't recommend this for if you are just starting up.
- Google's search engines sees traction to your website
- Your page will start ranking higher.
Step 10. Get the word out (Content Distribution)
Now that you have a valuable piece of information, you need to let those who might need it know about it. I will be writing a completely separate guide on this step but for now, here are a few options you can pursue to distribute your values/content/solutions:
- You can use Quora, Reddit or any other online communities to talk about your valuable resources
- You can utilize social media's free organic posting and sharing. You can use the free Hootsuite software to share your content.
- My best advice here is to reach out to influencers in your marketplace. This by far the most effective method.
Influencers are partners that have common audience but different interests in that audience than you. By strategically developing alliances with partners, you will help your partners and yourself. A win-win strategy is always best!
For example, let's say Marketing Company ABC is looking to acquire Business Owners who are interested in SEO services. Let's say Business Consulting XYZ is looking for Business Owners who are interested in Business Strategy and Coaching Services. The two companies are looking for the same ideal customer "Business Owners" but both offering 2 different services. There is no Conflict of Interest (COI).
So, instead of Marketing Company ABC and Business Consulting XYZ putting their own money and marketing efforts of going after the same audience "Business Owners", they can both for an alliance together to refer each other the same "Business Owners". This way, not only the free referral program will benefit both companies, the "Business Owners" will more likely do business with referred company as referrals build more trust and known to have better conversions than any other form or marketing.
Bottom line, the better the optimization, the more valuable the content and the higher the number of backlinks, the higher the ranking will be on Google and search engines in general. Then, the more traffic your page will receive, the better the ranking gets.
In conclusion, ranking on the first page of google is a strategy and a commitment. How to get on the first page of Google isn't what's critical, what's difficult is the preservation of ranking on page 1 of Google. Your strategy is to start by determining the most profitable keyword you want to rank for and then write valuable content about that keyword. Your commitment is to then provide value to the community and your customers with content to relevant products or services. The better the value of your content and the more solutions your products and services can solve, the higher you'll rank.
So, "How to get my website on Google's first page?" really comes down to be 2 things:
- Write great Content, and
- Provide Viable Solutions.
Once all of the above 10 steps are accomplished, give it 30 days, then use the free Google Analytics and Google Webmaster tools to measure your success in ranking on Google's first page.
In less than 60 days, I was able to move rankings from page 54 of Google to page 1 and take over the top 3 results. The best part, it all costed zero dollars. And, with that, I hope this article provides great values to those who followed along this far :)
Download all 10 steps on "How to get my website on Google’s first page?" in Adobe PDF: how-to-get-my-website-on-google-first-page.pdf